One-Night Stay Starts at 129* per night Including $25 Gas Credit, Classic Hotel Accommodations and Restaurant Discounts

FORT LAUDERDALE, Fla. - (July 9, 2007) - The Riverside Hotel, located on exclusive Las Olas Boulevard in Downtown Fort Lauderdale, today announced its new "Florida Residents" package, taking the stress out of planning a quick and affordable summer escape. As many Floridians face the squeeze at the pumps and gas prices continue to rise, the Riverside Hotel provides an exciting alternative in nearby Fort Lauderdale.

The hotel's new two-night "Florida Residents" package starts at only $129* per night. Florida residents must provide a valid Florida I.D. upon check-in to reap the benefits of this drive-time package valid now through September 30, 2007.

Floridians booking the "Florida Residents" package can enjoy a relaxing dip in the Riverside's pool, which borders the New River. The hotel is just minutes away from Fort Lauderdale beach and neighbors Las Olas Boulevard home to stylish fashion boutiques, charming sidewalk cafes and features award-winning restaurants like the four-diamond Grill Room on Las Olas.

In addition, the Riverside's "Florida Residents" package boasts a variety of exciting amenities, including:

• $25* gas credit first night per room
  
• Classic hotel accommodations
  
• Complimentary American breakfast vouchers to Indigo Restaurant
  
• 20% off at Indigo Restaurant
  

The Riverside Hotel is located at 620 East Las Olas Blvd., in Fort Lauderdale. Hurry and book your summer escape by calling reservations at 800-325-3280 or log onto www.riversidehotel.com. The "Florida Residents" package is based on availability, some restrictions may apply. Package rates expire September 30, 2007.

About The Riverside Hotel
For more than 70 years, no other venue in Fort Lauderdale has been able to surpass the ambience, cuisine and superior service of the Riverside Hotel. The hotel features an impressive 12-story Executive Tower offering spectacular views of the city and more than 11,000 sq. ft. of meeting space, 206 guest rooms and 11 suites. With its central location along Las Olas Boulevard, the Riverside Hotel continues to stand out amongst its competitors.

The history of the Riverside Hotel dates back to the 1930's, when brothers Preston, John and Thomas Wells established their family-owned and operated business, The Las Olas Company, Inc. In 1936, The Las Olas Company built an 80-room hotel with baths and named it the Hotel Champ Carr in honor of its general manager. In 1947, Champ Carr stepped down and the Wells brothers renamed it the Riverside Hotel. For additional information please call 954-467-0671 or visit, http://www.riversidehotel.com.

*The "Florida Residents" package is valid through September 30th. Cancellations accepted with no penalty 24-hours prior to arrival, and reservations are non-refundable after 24-hours prior to arrival. No refunds will be given for no shows. Three-day advanced reservation required. Parking not included. Rates based upon single or double occupancy. Additional rate applies for triple/quad adult occupancy. Hotel tax is not included. Hotel will apply a $25 gas credit upon arrival or at checkout, whichever the guest prefers.


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Media contact:
Samantha Jacobs
Starmark International
954-874-9000
sjacobs@starmark.comom