Brides-to-be Who Register at www.love94.com Have Chance to Win a Bridal Shower at the Riverside Hotel; Winner Announced During May 31st Fashion Show Starring Zola Keller

FORT LAUDERDALE, Fla. - (April 25, 2008) - The Las Olas Company and Love 94 are inviting South Florida brides-to-be to participate in a new, exciting wedding-themed promotion. The four-week promotion includes a contest, luncheon, trivia tour along Las Olas Boulevard and culminates with a bridal-themed fashion show presented by Zola Keller. Planning your big day? Log on to www.love94.com now through May 15, 2008 and register to win. The prize? A Bridal Extravaganza on Las Olas Boulevard, a wedding-themed luncheon with your guest of choice, the chance to win a complimentary bridal shower at the Riverside Hotel and much more!

Hosted by Love 94's on air personality, Stephanie Bromfield, the Las Olas Company's "Bridal Extravaganza Day" will take place Saturday, May 31st. Love 94 and The Las Olas Company will bring ten lucky winners - selected in advance from online registrations - together with their guests for a Courtship Luncheon at The Grill Room. Following lunch, the ten winners will be guided down Las Olas Boulevard for a strolling two-hour, love-themed trivia tour. The group will make stops at Zola Keller, Under Wraps, Echo Salon, 918 Day Spa and Galler Belgian Chocolate, browse each retailer's wedding-related offerings, and be asked love-related trivia questions.

From 4-6:30 p.m., all ten winners, their guests, and others who registered for the promotion through Love 94's website, will gather at the Riverside Hotel for a "Happily Ever After Fashion Show." Co-sponsored by Love 94, Zola Keller and the Riverside Hotel, the show will debut the latest styles in wedding wear and feature a raffle with the chance to win:

• $1000 wedding gown from Zola Keller
  
• Two-night Stay at the Riverside Hotel
  
• $200 gift certificate to the Grill Room
  
• $100 gift certificate to Under Wraps
  

The person who answered the most trivia questions correctly will be announced during the fashion show and will win a free bridal shower for up to 20 guests at the Riverside Hotel.

"The Riverside Hotel's elegant indoor and outdoor dining options and commitment to impeccable service makes it the ideal South Florida wedding destination," said A.J. Jabbour, general manager of the Riverside Hotel. "Combining the hotel's offerings with the boutiques along Las Olas Boulevard makes perfect sense for a wedding promotion, because you really can find everything you need here for the big day."

All ten finalists will receive goodie bags during the Bridal Extravaganza Day, featuring manicure gift certificates from 918 Day Spa, lingerie from Under Wraps and Belgian chocolates from Galler Chocolates.

Throughout the promotion, brides-to-be can enjoy a variety of wedding tips in a free online wedding guide offered online at www.love94.com and www.y100.com.

About The Las Olas Company
One of the original investors in Fort Lauderdale's Las Olas Boulevard, The Las Olas Company is a family owned and operated company. In 1936, The Las Olas Company built the Riverside Hotel and continues to manage it today. The company has helped to establish Las Olas Boulevard's charm by adopting the village architecture, and is dedicated to offer residents and visitors an inviting and welcoming Las Olas experience by combining the area's best shopping, dining and entertainment.

About the Riverside Hotel
For more than 70 years, no other venue in Fort Lauderdale has been able to surpass the ambience, cuisine and superior service of the Riverside Hotel. The hotel features an impressive 12-story Executive Tower offering spectacular views of the city and more than 11,000 sq. ft. of meeting space, 206 guest rooms and 11 suites. With its central location along Las Olas Boulevard, the Riverside Hotel continues to stand out amongst its competitors.

The history of the Riverside Hotel dates back to the 1930's, when brothers Preston, John and Thomas Wells established their family-owned and operated business, The Las Olas Company, Inc. In 1936, The Las Olas Company built an 80-room hotel with baths and named it the Hotel Champ Carr in honor of its general manager. In 1947, Champ Carr stepped down and the Wells brothers renamed it the Riverside Hotel. For additional information please call 954-467-0671 or visit, http://www.riversidehotel.com.


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Media contact:
Samantha Jacobs
Starmark International
954-874-9000
sjacobs@starmark.com